let your story shine
About Sarah O. Jewelry
Sarah O. Jewelry is a woman- and Latina-owned business with a team of people who are incredibly passionate about making life shine.
Every piece in our collection is created with intention. Our jewelry can mark moments of love, celebration, and every happy memory in between.
Meet Sarah
My love for jewelry and design started with my mother's Albuquerque boutique, Ooh! Aah! Jewelry. Being by her side sparked my own passion and taught me everything about the business. My father, a hardworking lawyer and advocate for Mexican immigrants, instilled in me the importance of fairness and equality, values I strive to incorporate into my own business.
In college, I designed jewelry in my dorm room and sold it to my friends, so opening my own branch of Ooh! Aah! Jewelry was inevitable. My Denver boutique morphed into Sarah O. Jewelry as it became a space where I could collaborate with clients to create their dream pieces. It’s been a dream come true for me, too!
"I believe in the power of gems, so I choose wisely."
We have one of the largest selections of gemstones in Colorado, and each one is hand-picked by Sarah herself. Our designs are often inspired by the natural beauty of these stones.
We Love ALL Love
We believe that everyone who walks through our doors should feel included and loved no matter how they look, what they believe in, or how much money they have. We’re proud of the inclusive community we’ve grown not only in Denver, but around the globe and online.
“Every piece I design takes a piece of my heart with it.”
It is truly an honor to be part of our clients’ amazing lives, and hearing stories of all their happy times associated with Sarah O. jewelry is our favorite part of the job.
Collections For Every Story
Explore our curated collections of engagement rings, statement pieces, and sparkling essentials, each a testament to our passion for crafting beautiful things.
Our Commitment
We’re committed to ensuring our jewelry honors both people and planet.
Ethically Sourced
We believe it is unacceptable to provide conflict diamonds and are proud supporters of The Kimberley Process.
Environmentally Responsible
We work closely with our suppliers to ensure our products are produced in the most ethical way possible.
Sustainability Focused
We offer both lab created and rough diamonds, both of which are sustainable and beautiful options.